Fairchild Media's Lighthouse; is an online reporting system that enables companies to gain valuable insights into the performance of their marketing programs. Marketers now have the ability to use LightHouse get direct access to critical customer information provided by vendors and the key customer information that resides inside company databases in real time to create a single view of marketing information. Using LightHouse marketers no longer have to rely on outdated spreadsheets or wait for internal IT departments to send critical data.
LightHouse empowers marketers to act on the unique insights gained by having this single view of all their marketing information in one clear portal.
With LightHouse, marketers can stay on top of critical customer and media performance information and develop proactive solutions to changing business challenges. Some of the challenges our client's solve using our system includes better understanding of revenue and calls that resulted from a specific marketing campaign. The system allows marketers to monitor progress over time and against business goals and objectives.
LightHouse works with any ODBC compliant database and can deliver online dashboard reporting, operational reporting, performance monitoring, or nearly any type of online report, chart, or table. This makes integration with data feeds easy and reduces time spent gathering information from various sources to create business reports.
Features
- Charts and reports are Macromedia Flash®-based eliminating browser incompatibilities
- Easily integrates with existing information technologies and databases
- Concurrent database retrieval
- Full support of all ODBC-compliant relational databases
- Efficiently and effectively monitor all relevant performance indicators
- Track actionable benchmarks
- Drilldown charts and reports
- Personalized views
- Hierarchical views for different management levels
- Fully customizable
Why engage Fairchild Media for a LightHouse dashboard implementation?
- Leverages experiences of seasoned marketing professionals who have successfully aided other medium- and large-sized corporations by creating KPI models and marketing dashboards;
- Ensures accountability in marketing expenditures and systematic reporting between marketing and senior management;
- Provides framework for visualizing and optimizing marketing ROI across all channels;
- Simplifies ongoing marketing measurement and data integration process;
- Delivers marketing dashboard and marketing measurement methodology far more efficiently than internally-driven projects or long- term software-based solutions.
