FootPath, our flagship software package is designed
to allow marketers to link advertising to foot traffic
at the local retail level.
Footpath works with marketing partners to
attach a reference code to any type of
media. Consumers are driven to a website
to sign up and receive an incentive. The
incentive is tied to a fulfillment device that
enables FM to track purchases at a retail level.
Currently, one very dynamic, successful fulfillment
device is a VISA Debit Card. Fairchild Media
manages all elements of the program from
creative development and media planning
through fulfillment and reporting. Footpath includes
our Lighthouse; reporting solution enabling marketing partners to see results in real-time including:
- Consumer's response by media
- Location of retail purchases
- Custom reporting, analysis and surveys
Finally, the FootPath system has full interactive marketing capabilities. We handle email marketing campaigns, online surveys, refer a friend campaigns, sweepstakes, coupons, etc.
Client Benefits
- A new marketing tool
- Unique consumer insights into media effectiveness
