Customer Relationship Management (CRM) Overview

Fairchild Media's CRM techniques and processes include

• Abandonment Aanalysis
• Segmentation Capability
• Conversion Analysis
• Data Capture Expertise

ABANDONMENT
Analysis benefits clients who maintain an e-commerce or a subscription driven web presence. It allows them to reduce the number of transaction abandons by proactively dealing with customers who fail to complete a transaction thus allowing clients to amend their online purchase strategy.

SEGMENTATION
benefits clients who carry out multi-channel marketing campaigns to a large and diverse consumer or B2B audience. It allows them to use predictive indicators of customer value to optimize marketing campaigns by gathering profiles and/or behavioral data throughout the sales or marketing process.

CONVERSION
Analysis benefits clients who use direct channels online and offline to acquire prospect data for products or services on a trial or phased basis.

DATA CAPTURE EXPERTISE
benefits clients who wish to capture customer data via the web for sales and marketing purposes. It also allows clients to deploy marketing and sales campaigns for customer retention and promotional purposes.