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A survey of the nation's leading technology Chief Marketing Officers reveals that the measurement of marketing performance and marketing's return on investment is a high priority. Few companies - less than 20% to date - have developed meaningful, comprehensive measures and metrics for their marketing organizations. Over 89% of the companies surveyed expressed dissatisfaction with their ability to benchmark their marketing programs' business impact and value. Yet those companies who have established a formal, comprehensive measurement program achieve superior financial returns and have higher CRO confidence in the marketing function.

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